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Safi Roots Featured in FreshPlaza: West African Mangoes Earning Global Recognition

A major milestone for Safi Roots and for West African mango producers.

We are proud to announce that Safi Roots has been featured in FreshPlaza, one of the leading global media platforms dedicated to the fruit and vegetable industry. This spotlight is a testament to the growing recognition of West African mangoes as a high-potential, high-quality export product  and to our relentless work behind the scenes to bring them to the forefront of European markets.

Why West African Mangoes Matter More Than Ever

With rising demand for ethically sourced, flavorful, and traceable tropical fruits in Europe, mangoes from Côte d’Ivoire, Mali, Burkina Faso, and Senegal are gaining serious traction. However, this success is not a coincidence, iit’s the result of years of work by producers, exporters, and structuring actors on the ground.

At Safi Roots, we’ve been actively building bridges between smallholder farmers and international buyers, ensuring the highest standards of quality, logistics, certification, and traceability.

A Strong Acknowledgement by FreshPlaza

In the article, FreshPlaza explores the story of how West African mangoes are evolving from a niche seasonal item to a benchmark product, thanks to the growing professionalism across the value chain.

“Buyers are increasingly drawn to West African mangoes for their taste, aroma, and growing reliability. The market is waking up to their full potential.” – FreshPlaza

During the interview, our founder emphasized the importance of:

  • Supporting small-scale producers through structuring programs
  • Managing real-time logistics from orchards to European shelves
  • Anticipating buyers’ needs with premium lots and transparent practices

📰 👉 Read the full article on FreshPlaza

What This Means for You as a Buyer

This recognition is not just about us,  it’s about you.
At Safi Roots, we are ready to support:

  • Retail chains, looking for reliable, high-quality mango programs
  • Wholesalers, seeking premium and differentiated sourcing
  • Importers, looking for a solid partner with boots on the ground

With the 2025 campaign in full swing, now is the perfect time to partner with us and secure premium volumes of West African mangoes.

Join the Movement — Bring African Excellence to Your Market

Our mission is clear: Make African mangoes shine on the global stage,  not just as a product, but as a story of people, soil, and excellence.

📩 Let’s talk. Contact us to receive our product specifications, pricing, and shipping calendar.

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