From tropical fruits to high-impact sourcing, our mission is clear: elevate African products on the global stage.
In February 2025, Safi Roots was present at Fruit Logistica in Berlin the world’s largest trade show for the fruit and vegetable industry.
With more than 3,300 exhibitors and 80,000 visitors from over 140 countries, the event is the ultimate meeting point for innovation, sourcing, and strategic partnerships in fresh produce.
While we attended as visitors, our goals were bold:
👉 Promote the diversity, quality, and potential of African products
👉 Meet international buyers and service providers aligned with our values
👉 Prepare for a strong 2025 export season — across fruits, nuts, and spices
Africa is Rising and So Are Its Products
At Safi Roots, we believe African-origin products deserve a central place in global supply chains.
Our portfolio spans high-value, high-impact categories including:
- Fresh tropical fruits: mango, MD2 pineapple, papaya
- Dried fruits & processed products: dried mango, dried pineapple
- Nuts & seeds: cashew kernels, sesame
- Spices & superfoods: hibiscus, moringa, baobab
Fruit Logistica confirmed what we’ve always known:
✅ Buyers are actively looking for new origins
✅ They want traceability, quality, and logistics mastery
✅ Africa is on their radar but needs structured, reliable partners
That’s exactly where Safi Roots positions itself.
What We Gained at Fruit Logistica 2025
✔️ Strategic conversations with retailers, importers and B2B platforms across Germany, the Netherlands, France and the UK
✔️ Benchmarking global trends in packaging, certification, and storytelling
✔️ Logistics & service partnerships to support our 2025 operations
✔️ Media and institutional connections to strengthen our visibility
More than just visibility, this experience sharpened our vision:
➡️ Build a trusted African sourcing platform that delivers consistency, transparency and value
➡️ Promote female-led entrepreneurship, fair trade and long-term impact
➡️ Align product excellence with sustainability and storytelling
What Comes Next for Safi Roots in 2025
We’re entering a decisive year with a clear ambition:
➡️ Expand our presence in Europe
➡️ Structure long-term supply programs with our buyers
➡️ Lead with quality, certification, and local impact
🚀 Our 2025 portfolio is now open for strategic buyers:
- 🥭 Mango (fresh & dried) | March –July
- 🍍 MD2 Pineapple | Year-round
- Brown Coconut | Year-round
- 🥜 Cashew kernels | March–September
- 🌺 Hibiscus & moringa | All seasons
We are ready to build strong, agile and ethical partnerships that benefit both producers and buyers.
Let’s Connect
If you’re a retailer, importer, wholesaler or brand looking for:
✅ African-origin sourcing
✅ Quality, traceability, and compliance
✅ A dynamic and trustworthy partner
Then we’d love to talk.
📩 Contact our team to receive our product sheets and pricing
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